Healthy Meals On-Demand
The largest living generation is convenience-driven and tech-savvy, and it also wants healthy, authentic food, now! Yep that’s right, Millennials are changing the way we do things around here, but you’ve heard that one before, right?
Millennials aren’t just changing the food we’re buying – 52% more vegetables than their older counterparts – they’re changing how we’re buying it. Growing up in the world of tech has heavily influenced this generation of life-hackers. Convenience now leads the way in their grocery shopping habits, and the food industry has been quick to answer their desires. Forget the weekly grocery store trip, the rise in food- and meal-delivery services such as Hello Fresh and Door To Door Organics come in response to calls for natural or organic foods brought straight to your door.
Delivered meal kits, particularly, are having their moment. According to IBISWorld, the fresh ready-meal market in Australia has experienced an annual growth rate of approximately 3.6 percent over the last five years, with the industry now worth $600 million.
So far so good, food industry, but delivered groceries and meal-kits only takes care of some of our new lifestyle requirements. We’re more time poor than ever before, and the generation native to this fast-paced lifestyle tends to eat out more than they cook at home and order take-out from their phones. According to data from the United States Department of Agriculture, Millennial dining out has increased 10.7 percent since 2010.
The fact is: people are busy