'Healthier' Junk Food
More than ever before, the difference between the ‘good’ foodstuff and the ‘bad’ foodstuff is a minefield of contradictory claims. We all know the basics; load up on greens, eat a rainbow, sweet stuff in moderation, and so on. But when food fads are rising and flopping faster than X Factor winners, it’s hard to discern what foods are healthy, and equally those we should be avoiding.
In 2018, the Millennial generation is the largest in US history – they make up a whopping 25% of the consumer base and they are demanding healthier, fresher food. For Millennials, ‘healthy’ isn’t merely the opposite of being ‘sick,’ it is an active, daily pursuit of eating right and exercising regularly. According to the Organic Trade Association, 52% of organic consumers are millennial's and the same generation also eat 52% more vegetables than their older counterparts.
Food manufacturers are watching closely: we see more and more ‘healthier’ substitutes for traditionally unhealthy food products.